During these challenging economic times, it’s tough to reach into your pocket to pay for advertising when sales aren’t exactly through the roof. To get a leg up on the competition, it’s important to utilize the tools at your disposal on the Internet, to maximize your business potential without spending big dollars.
- Facebook – If you don’t have mention of your business on Facebook, even your closest friends and relatives won’t know when there is a good deal going on at your business. In the small town of Mission, South Dakota, the photography studio, All Nations Photography doubled their business simply by advertising on the social medium. One of the great things about Facebook is people log onto the site daily and new sales and new deals will be seen on a regular basis.
- Blogging – Savvy consumers want to see reviews of the products they intend to purchase before they ever buy. By having written reviews of your products placed on your website, people become more familiar with what you’re doing with a host of solid reviews. If you’re not comfortable in writing yourself, bloggers are available across the United States that will work relatively cheaply.
- Banner ads – Newspaper, radio and television advertising is expensive and with people turning the channel or switching the dial to avoid commercials, your ad may never be seen or heard. Banner ads are a great way to get your message across to a reader that frequents a particular site you’re interested in reaching. It’s crucial to have your banner ads placed in a spot where your audience is going to notice them before they click off of them.
As the economy turns and people start purchasing luxury items again, it’s important to take the steps necessary so your business will profit when people start purchasing.