When launching any online endeavor, image branding and web design are essential keys in your success. Without knowing what is out in the web design world you may be caught spending a small fortune on what amounts to an insignificant and dated looking website which is only just about to launch.
Regardless of whether you are web designer or not, if you are a business owner who wishes their business or product to remain viable and profitable in this volatile market you must keep track or the industry and have to know key trends within the web design world.
One key trend that is shaping up for 2011 is the use of typography. Specifically as a design element instead of focusing on images that are not search engine optimized you can produce beautiful and web friendly fonts that can convey a company’s goals, purpose and ideals while also bring more customers to the site.
Another element that is re-emerging is editorial style layouts. This goes hand in hand with the typography since it also allows the content to generate new clients why also being aesthetically pleasing to the eye.
Another development is the fact that almost all web sites now much have real time elements. With all the applications that people are getting on a real time basis they come to expect up to date information. Not next week or the next day but instantly.
Last but certainly not least the release of HTML 5 is opening up doors for web sites to have much more logical markup than in previous generations. HTML 5 allows designers to easily build web sites which are modern which include beautiful typography, forms and drag and drop tools. Simply put, if the designer you are about to hire is not familiar with this new version you may want to look elsewhere.